iZO Promo Review
Fictional brands · Sample data as of 12 Oct 2026

One idea: manage claims, then build on them.

The claim, not the piece, is the unit of approval. Each claim is approved once with its risk information, then reused across pieces. Reviewers only review what is new or changed. Leaders see status and turnaround across every system.

Architecture

Upstream inputs

Label, evidence, existing content libraries

Claims core layer

One governed record per claim

Open screen
Measurement and visibility

Collects status and timing from every step

Open screen

Today

Claim A is re-reviewed inside every piece that uses it.

HTML email Claim A re-reviewed
Digital sales aid Claim A re-reviewed
Pharmacy leave-behind Claim A re-reviewed

Claims first

Claims are approved once, then assembled into pieces.

Claim A approved once Claim B approved once Claim C approved once
HTML email
Digital sales aid
Pharmacy leave-behind

Six screens

Follow one claim end to end

  1. 1Created as New, with its referenceClaims
  2. 2Approved after review, expiry date setClaims
  3. 3Placed in an email, sales aid and leave-behindAssembly
  4. 4Reviewers see only what is new in each pieceAssembly
  5. 5Label update flags the claim and lists affected piecesClaims
  6. 6Modified claim re-reviewed, derivatives to quick benchAssembly
  7. 7Leader sees what is stuck and how long review takesVisibility

Success criteria

A reviewer sees which claims in a piece are unchanged; a label update lists every affected claim and piece; a leader answers the four questions from one screen.