5
Status dashboard — four answers in 30 seconds
What is stuck, how long review takes, how many items sit in each status, and where any item is.
1 · Stuck in review
7
items over threshold
Show list
2 · Average turnaround
9.4days
submission to approval
3 · Items per status
- Draft (agency)2
- Ops check3
- In MLR review7
- Revisions3
- Approved10
4 · Find an item
Items per status
Average days in current stage (open items)
Turnaround days per approved item
Hover a bar for the item nameTurnaround trends
Dashed line: overall average 9.4 days.
Stuck items by source system
Status label mapping
| Source system | Raw status | Normalized |
|---|---|---|
| Veeva Vault PromoMats | "In Review" | In MLR review |
| Veeva Vault PromoMats | "Pending Changes" | Revisions |
| Veeva Vault PromoMats | "Approved for Distribution" | Approved |
| Drupal / content platform | "Awaiting editorial" | Ops check |
| Drupal / content platform | "Published" | Approved |
| Marketing stack | "Ready for QC" | Ops check |
| Agency or vendor | "Sent to client" | Draft (agency) |
| Agency or vendor | "In progress" | Draft (agency) |
Where status comes from
Veeva Vault PromoMats
System of record for approved content
Marketing stack
May hold status
Content platform, e.g. Drupal
May hold content and status
Agencies and vendors
Status held outside company systems
Measurement and visibility layer
Collects status from every source and shows where each item's status came from.
Assumes an internal marketing ops team using these platforms.